Recruitment for brands that stand for something.

We help founder-led and scaling consumer brands hire great people across ecommerce, marketing, product, trading and operations.

Some of the strongest people for your next role won’t see your advert. They’re busy doing a great job somewhere else.

We know how to find them, start the conversation and give them a reason to consider your business.

Then we assess them properly and manage the process, so you can focus on meeting a small, considered shortlist and choosing who joins your team.

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Some of the brands we work with.

Your hiring team.

The people behind ETISK

Specialist recruitment for ecommerce, D2C and consumer brands. Real relationships, commercial understanding and people who care about getting the hire right.

Russell Ayles, Founder and Lead Talent Partner at ETISK
01 / RussellFounder-led

Russell Ayles

Founder and Lead Talent Partner

Russell founded ETISK after more than 20 years in agency and in-house recruitment, including ASOS, House of Fraser and General Pants. He knows the work behind a hire—and the pressure on the person making it.

Working with founders and leadership teams, he gets close to the business behind the brief: its priorities, its pace and the people it needs to grow. His approach is direct, commercially grounded and built on real relationships.

Agency + in-house experience

20+ years in recruitment, including ASOS, House of Fraser and General Pants.

Rina Gocaj, Senior Talent Partner at ETISK
02 / RinaPeople-first

Rina Gocaj

Senior Talent Partner

Originally from New York City and at home in Australia for the past 10 years, Rina specialises in talent acquisition and recruitment for beauty, haircare, skincare and lifestyle brands.

She brings a cross-border perspective across Australia and the US, combining a people-first approach with a commercial mindset. She understands the pace of ecommerce and takes the time to connect ambitious brands with people who can help them grow.

Brands Rina has hired for throughout her career

Mermade Hair, Gem, Bangn Body, STAX., Growth Bomb, Slick Hair Company and The Skincare Tools.

Ecommerce. D2C. Consumer brands.

More about ETISK

The roles we recruit

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Ecommerce & Digital

Ecommerce Managers, Heads of Ecommerce, Digital Trading Managers and digital experience specialists.

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Marketing & Growth

Growth leaders, Performance Marketing Managers, CRM and Loyalty specialists, Brand Managers, and roles across content, social, community and partnerships.

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Buying, Planning & Merchandising

Buyers, Merchandise Planners, Merchandisers and leaders responsible for ranges, stock and trading performance.

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Design & Product

Apparel and accessories designers, technical apparel specialists, garment technologists, graphic designers, product developers and production specialists.

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Operations & Supply Chain

Operations Managers, Heads of Operations, supply chain, logistics and customer experience leaders.

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Executive & Senior Leadership

CEOs, General Managers, Managing Directors and senior functional leaders across commercial, marketing, product, operations and finance.

Not sure exactly who you need? We can help you shape the role before the search begins.

Let’s scope your role
Ben Dowling
Ben DowlingCOO @ LNDR

Russell stood out from the other recruiters because he understood our needs straight away. Russell is a great operator and uses AI in smart ways to enhance his service. I'd definitely recommend him over the bigger players.

Drew Mansur
Drew MansurCEO & Co-founder @ Verandah.
(tilecloud, yabby, dawn)

Russell has a very strong network in the startup and scaleup space for recruiting talent. He knows the talent and the talent know him.

Specialist recruitment beats generic recruitment every time.

You deserve the best people in your business.

You bring the knowledge of your business and the final hiring decision. We bring the search expertise, candidate relationships and process management to help you make it.

Meet people you might otherwise never reach. Spend your time on the decision, while we take care of the recruitment.

Talk to Russell